Business NOT As Usual
A Movement for a Better Way of Doing Business
The Alberta Community & Co-operative Association (ACCA) is proud to be part of Business Not As Usual, a collective campaign that highlights how organizations across Alberta and Canada are redefining success in business. This movement champions purpose-driven, community-minded enterprises that put people and planet first while building a thriving, sustainable economy.
Why It Matters
Traditional business models often measure success solely by profit. Business Not As Usual tells a different story. It showcases organizations, including co-operatives, that prioritize sustainability, fairness, and community impact. By putting values at the heart of business, these organizations are proving that success can be both profitable and socially responsible.
Be Part of the Change
Join ACCA and partners in the Business Not As Usual campaign, showcasing how co-operatives and purpose-driven businesses are creating a sustainable, inclusive economy. Supported by the Alberta Government, Federated Co-operatives Limited, and Alberta Co-operative Energy, this event highlights innovation, collaboration, and community impact across Alberta and Canada.
ACCA’s Role
As the voice for Alberta’s co-operatives and credit unions, ACCA is helping amplify this campaign to show how the co-operative business model has been doing “business not as usual” for over a century. Our members demonstrate that when people work together, we can create economic opportunities that benefit individuals, communities, and the province as a whole.
Get Involved
Want to learn more? Visit the official campaign website at businessnotasusual.ca and explore how co-operatives are part of this growing movement. Together, we can build an economy that works for everyone.