What if the challenge facing the co-operative sector is not awareness, but recognition? This reflection explores what happened when co-ops told their story differently, how Legacy Builders made that risk possible, and what 55,650 conversations revealed about belonging, relevance, and the future of the co-operative movement.

Celebrate the International Year and Day of Co-operatives with ACCA. With support from the Government of Alberta’s NRED program and our Legacy Builders, we’re launching three bold initiatives to grow Alberta’s co-op sector in 2025.